Creating an ode to the modern woman
The Riveters is an unfiltered ode to the modern woman. Its hosts candidly cover a variety of topics woven through the lens of feminism, while also extending conversations to leaders who are currently breaking glass ceilings.
Like their namesake, The Riveters needed a brand that reflected a strong, independent woman. I explored a retake of Rosie the Riveter that modernized her for the modern podcaster on-the-go.
These are a couple alternative explorations that didn't quite make the cut. All concepts explored strength in femininity and leading thorugh conversation.